Saira Says 4

Why Your Tradie Google Business Profile Needs a Regular Check-Up

Hay tradies! I’d like to chat about something that could be costing you jobs without you even knowing it – your Google Business Profile.

You know that feeling when a potential customer calls the wrong number, rocks up when you're closed, or can't find your workshop? Nine times out of ten, it's because your Google Business Profile hasn't had a proper update in ages. And mate, that's money walking out the door.

Your Google Business Profile is Your Digital Shopfront

Think of your Google Business Profile as your shopfront window. When someone searches "electrician near me" or "plumber in [your suburb]," your profile is often the first thing they see. If it looks neglected or has dodgy info, they'll scroll right past to your competitor who’s got their act together.

Here's the thing – Google loves fresh, accurate information. The more you keep your profile updated, the more Google trusts you, and the higher you'll appear in those crucial local search results where your customers are actually looking.

The Benefits That'll Make You Want to Update Right Now

You'll Show Up When It Matters Most

Local searches are where tradies win or lose. When your profile is current and complete, Google's more likely to show you in that golden "map pack" – those top three businesses that appear with the map. That's prime real estate, and it's where most people click first.

You'll Look Like the Professional You Are

Nothing screams "amateur hour" like outdated business hours, a phone number that doesn't work, or photos from 2019. Keep your profile sharp with recent project photos, current contact details, and accurate trading hours. First impressions count, especially when customers are comparing you to other tradies.

Your Work Does the Talking

Fresh photos of your latest jobs are like having a portfolio that works 24/7. Upload those before-and-after shots, show off that neat cable work, or that bathroom reno you're proud of. Visual proof of your skills builds trust faster than any sales pitch.

Reviews Will Actually Help Your Business

An active, updated profile encourages more customers to leave reviews. And when you respond professionally to reviews (both good and not-so-good), it shows potential customers that you care about your reputation and customer service.

You'll Stay Ahead of the Competition

Here's a little secret – heaps of tradies set up their Google Business Profile once and then forget about it. By keeping yours current, you're already ahead of the game. It's like having a competitive advantage that costs nothing but a few minutes of your time.

What Happens When You Don't Keep It Updated

Let me paint you a picture. A customer needs an urgent electrical job. They find your business online, but your profile says you close at 5 PM when you actually work until 6 PM. They call your old mobile number that goes to voicemail. Frustrated, they move on to the next sparkie whose profile is spot-on.

That's a job lost, and you didn't even know you were in the running.

Quick Wins for Your Google Business Profile

Check your basics monthly: Business name, address, phone number, website, and trading hours. If something's changed, update it straight away.

Upload new photos regularly: Show off recent projects, your team, your van with your branding – anything that makes you look professional and current.

Use the posts feature: Share updates about services, special offers, or completed projects. It keeps your profile active and shows you're engaged with your business.

Respond to reviews: Good or bad, a professional response shows you care about customer feedback.

Add your services: Make sure all the services you offer are listed. Don't miss out on jobs because someone didn't know you do bathroom renovations as well as general plumbing.

The Bottom Line

Your Google Business Profile isn't just a "set and forget" thing – it's a working tool that can bring you more local customers. Spend 10 minutes each month keeping it current, and you'll be amazed at the difference it makes to your visibility online.

Remember, when someone's searching for a tradie, they want to find someone reliable, professional, and easy to contact. Your Google Business Profile is often their first impression of your business. Make it count.

Need help getting your online presence working harder for your trade business? That's exactly what I help Australian tradies with. Drop me a line – I'd love to help you get found by more local customers.

Saira helps Australian tradies get found online with SEO copywriting that actually works. If you're ready to win more local jobs through better online visibility, get in touch at saira@sairasays.com